The President Of JetBlue's Venture Capital Firm Is A Renaissance Woman Who Just Might Transform Air Travel

Bonny Simi is the president of JetBlue Technology Ventures — the venture capital arm of JetBlue Airways.

Founded in 2016, Simi's JetBlue team is an unlikely presence in Silicon Valley's start-up scene. Airlines usually don't spend much time investing in early-stage tech start-ups. And, yet, here they are.

In many ways, it's only fitting that the leader of this unorthodox firm is someone who took such an unorthodox route to get here.

A to-do list for life

The Mt. Baldy, California native told Business Insider there was one point in her youth that helped her determine what she wanted to achieve.

During a high school assembly, the motivational speaker John Goddard challenged the students to make a list of 100 things they wanted to accomplish in life.

"I thought to myself, I can't think of 100 things to do, but I can think of five," she said.

A JetBlue Embraer E190 airliner.
AP
It's common for people to come up with to-do lists. It happens every day. But Simi's list is special. If not only for its varied interests and sheer ambition but also for the verve with which she tackled each entry — to go to a good college, to work in television, to become a pilot, to compete in the Olympics, and to build a log cabin.

After high school, Simi, then known as Bonny Warner, ticked off the first entry on the list. She attended Stanford University on a field hockey scholarship.

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