The Big Mistake More Car Buyers Are Making

As a man who's spent more than 30 years in the car business, Lynk & Co Senior Vice President Alain Visser might be expected to be an ambassador for the industry. Yet by selling mobility as a service rather than cars as a product, it's an industry the company seeks to turn upside down. So perhaps it's not so surprising that Visser has some outspoken views on the industry he labels a "dinosaur." After the dust settled on the reveal of the 02 crossover SUV, we hopped on a phone call with Visser to learn more about his unique take on the automotive landscape, covering company culture, branding and diversity along the way. What follows is a transcript of what was said, edited for length and clarity.

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