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Consumer organisation CHOICE has ranked the supermarkets from best to worst

  • It's voted by shoppers based on value for money, freshness, range and service

  • Foodland has upstaged major supermarket giants Coles and Woolworths

  • Here, the Australian consumer advocacy group shares its verdict 

  • By Cindy Tran for Daily Mail Australia >

    Published: 01:08 EDT, 14 May 2019 | Updated: 03:28 EDT, 14 May 2019

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    Every year, Australian supermarkets go head-to-head to deliver the best deals, fresh produce at affordable prices and friendly employees to win over shoppers.

    And consumer organisation CHOICE has ranked the supermarkets from best to worst - as voted by customers based on value for money, freshness, range, opening hours and customer service.

    Independent chain Foodland, based primarily in South Australia, has upstaged major supermarket giants Coles and Woolworths, which both claim almost 62 per cent of the nation's grocery market share.

    The consumer advocacy group has shared its verdict after surveying 2,886 shoppers who frequently shop at Aldi, Coles, Woolworths, Foodland, IGA and Harris Farm Market - and the results may surprise you.

    South Australia's based independent chain Foodland has upstaged major stores such as Coles and Woolworths, which have almost two-thirds of the Australian market cornered

    South Australia's based independent chain Foodland has upstaged major stores such as Coles and Woolworths, which have almost two-thirds of the Australian market cornered

    Australia's best supermarkets voted by shoppers

    • Foodland - 82% 
    • Harris Farm Markets - 81%  
    • Costco - 76% 
    • Aldi - 74% 
    • IGA/Supa IGA - 73%
    • FoodWorks - 71%
    • Woolworths - 69%
    • Coles - 67%

    Supermarket satisfaction: The best and worst

    BEST: Foodland (82 per cent)

    WORST: Coles (67 per cent)

    In a shock win, South-Australian based Foodland scored the highest satisfaction score of 82 per cent - for its helpfulness of staff and locally produced food. 

    Followed closely was New South Wales-based Harris Farm Markets (81 per cent) which stood out for selling the best quality of fresh produce.

    'Shoppers are very keen to support local producers and local companies and farmers,' Choice spokeswoman Rachel Clemons said. 

    Surprisingly, Coles and Woolworths had the lowest customer satisfaction ratings. Woolworths edged out Coles by just two percentage points at 69 per cent.

    Customers said they were not happy with two two major chains' availability of locally-produced food, speed and ease of checkout and quality of fresh produce.

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