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POWELL

Boy Scouts – girls, too – respond to community needs

Al Lesar, Shopper News correspondent 

Summer camp was a hot topic at a recent gathering of Scouts BSA Troop 157.

Bring enough underwear for the weeklong adventure. At least two pairs of shoes. Jeans, if you’re going for your welding badge. What do you mean you didn’t take care of your swimming requirement?

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Members of Troop 157 open their meeting with the Pledge of Allegiance. (Photo: Al Lesar/Shopper News)

And there were only whispers about the Scout who had 64 ticks taken off him by medical personnel last year.

Scouting is alive and well in Powell, just a couple years after the troop had to be re-invented from dwindling numbers in 2017.

Troop 157, led by Tommy Campbell, boasts a roster of 26 boys ranging in age from 11 to 17. Community service projects and personal development continue to be the core essentials of the organization.

“We’re a boy-led organization with adults there to add guidance,” Campbell said. “Our older Scouts get leadership opportunities over the younger ones.”

Community service essential     

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James Walker Whitehead, left, and Carson Whitehead finish their Boy Scout project of refurbishing the kiosks leading into the Broadacres subdivision. (Photo: Submitted)

Campbell has 11 adults listed as assistant leaders. Not all Scouts or adult leaders will be around for their regular Thursday night meetings at Powell Presbyterian Church, but when there’s a project to be done, as many as possible will answer the bell.

The most recent project accomplished was the renovation of four message kiosks at the entrances to Broadacres subdivision. Assistant leader Tommy Whitehead took the reins on that project and saw it through to the recent finish.

“Community leaders came to us with a need and we got the job done,” said Whitehead, whose sons James Walker and Carson were instrumental in supplying the elbow grease.

Tommy Whitehead is an Eagle Scout himself. He achieved the honor in 1985 in Franklin, Tenn. His Eagle project was to clear brush and expose landmarks in a Confederate cemetery.

“Scouting gives an outlet for guys who might not be into athletics,” Tommy Whitehead said. “Scouting is their thing. There are a lot of leadership roles available to help a boy grow into a leader.”

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Assistant leader Tommy Whitehead shares some tips about camp survival. (Photo: Al Lesar/Shopper News)

Girls more attentive   

Tim Borg is a retired engineer. He and his wife never had children, but he’s still active in Scouting.

Besides being an assistant leader for Troop 157, he also helps with Troop 156 – a girls unit in Scouts BSA. That group has been active for about a month with a roster of nine girls, five of which are regularly involved.

“The girls pay better attention than the boys,” Borg said. “I guess that carries over from school.

“I’m a Navy brat. I like to teach the Scouts about tying knots. Girls are amazing when it comes to tying knots, much better than the boys.

“No doubt about it, boys and girls are different.”

Activities are always done separately, but the mission is the same.

“I enjoy seeing clumsy, insecure little boys come in here and leave as confident young men,” Borg said. “Sometimes, they will astound you. It’s awesome to see them blossom as young men. Some might take longer than others for it to happen, but it does.”

Once summer camp wraps up, Troop 157 will be part of Powell’s Fourth of July parade. They provide the honor guard to carry the colors.

Also, a major project will happen in early August when the Scouts will paddle down Beaver Creek trying to clear as much debris as possible in advance of the Powell Station Flotilla Aug. 10.

KARNS

GCA kids get 'Supercharged' with Camp Invention

Nancy Anderson, Shopper News correspondent 

Grace Christian Academy puts the fun in science with Camp Invention. The camp is a five-day romp into the world of problem solving through innovative thinking.

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Middle school mentor Logan Mavroff, 13, Lower School and Early Middle Principal Amy Henderson, high school mentor Samantha Ho, 15, and technology teacher Karen Owen are all smiles at Camp Invention “Supercharged” held at Grace Christian Academy Wednesday, June 19. (Photo: Nancy Anderson/Shopper News)

“It’s really an amazing thing to watch. The kids come in the first day and are a little overwhelmed, but you can see the gears start turning. They’re faced with ever increasing challenges throughout the week,” said Lower School and Early Middle principal Amy Henderson.

Camp Invention is a program of the National Inventors Hall of Fame (NIHF), a not-for-profit organization. NIHF fully designs the weeklong program and supplies all the necessary equipment.

This year’s theme is “Supercharged” and features four STEM-based sessions designed to guide first- through sixth-grade students through a number of thought-provoking activities.

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Nick Fan, 6, builds a ship during the Deep Sea Mystery class. June 2019 (Photo: Nancy Anderson/Shopper News)

The sessions include “Farm Tech,” where the students manage their own farm and learn to run a business. They invent “machines” designed to keep their animals healthy.

In “DIY Orbot,” the students explore frequency, circuit boards, motors and gears. Students adapt a remote-controlled robot to perform increasingly challenging tasks such as draw and dance a jig.

In “Deep Sea Mystery,” kids find themselves stranded on an island and must design a boat and other equipment to navigate their way home.

“Innovation Force” transforms students into superheroes to battle the evil Plagiarizer, a supervillain who is out to steal the world’s ideas. The campers invent devices to retrieve the stolen ideas while learning about collaboration and patents.

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Olivia Welch, 6, attempts to “milk” a rubber glove “cow” during the Farm Tech class of Camp Invention. June 2019 (Photo: Nancy Anderson/Shopper News)

While the camp is geared for little kids, middle school and high school students get in on the fun by becoming camp counselors and mentors helping the kids problem solve and think “outside the box.”

 “Not every kid loves science, but this camp sneaks STEM concepts under the radar. The kids discover they do have a mind for science," Henderson said.

“It builds confidence as they see themselves overcome increasingly more difficult obstacles as the week progresses and they really begin to think innovatively.

“It’s not just for the little kids. We have camp counselors in training, which are middle school kids and mentors, which are high school kids. They’re learning to think outside the box too as well as hone their leadership skills.”

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Students in the DIY Orbot class research how to make their robot “dance” from one end of the rectangle to the other during the Robot class of Camp Invention “Supercharged” held at Grace Christian Academy Wednesday, June 19, 2019. (Photo: Nancy Anderson/Shopper News)

Henderson said she hopes the camp continues to grow in popularity. They will accommodate as many kids as want to attend.

“I was first introduced to this camp while I was working at another school. I knew it to be a phenomenal success so brought it to Grace Christian Academy when I came here three years ago. We had 50-something the first year and 75 this year so it has been growing in popularity ever since.

“Our goal is to see as many students as possible involved in the camp. We want to help develop them into problem solvers and critical thinkers.”

Info: www.invent.org/programs/camp-invention

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Krista Doebel-Hickok of Rally UHC Cycling in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Krista Doebel-Hickok of Rally UHC Cycling in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenAllie Legg of Sho-Air Twenty20 in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. 
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Allie Legg of Sho-Air Twenty20 in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenSara Youmans of Therapeutic Associates Pacific Office Cycling is followed by Julie Emmerman of the Rally Sport Cycling Team in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Sara Youmans of Therapeutic Associates Pacific Office Cycling is followed by Julie Emmerman of the Rally Sport Cycling Team in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenJennifer Hale of Orion Racing p/b Borah Teamwear in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Jennifer Hale of Orion Racing p/b Borah Teamwear in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenAmber Neben of Cogeas Mettler Look Pro Cycling, speeds down Melton Lake Dr. during the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Amber Neben of Cogeas Mettler Look Pro Cycling, speeds down Melton Lake Dr. during the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenBeth Ann Orton in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Beth Ann Orton in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenStefanie Sydlik of Femme Equipe pb Swisse Wellness in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Stefanie Sydlik of Femme Equipe pb Swisse Wellness in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenEmily Newsom of Team TIBCO Silicon Valley Bank in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Emily Newsom of Team TIBCO Silicon Valley Bank in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenRuth Winder of Trek-Segafredo in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Ruth Winder of Trek-Segafredo in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenJennifer Luebke of Sho-Air Twenty20 in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Jennifer Luebke of Sho-Air Twenty20 in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenTayler Wiles of TREK-Segafredo in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Tayler Wiles of TREK-Segafredo in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenEmma White of Rally UHV Cycling in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Emma White of Rally UHV Cycling in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenLeah Thomas of Bigla, on Melton Lake Dr. in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Leah Thomas of Bigla, on Melton Lake Dr. in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenChloe Dygert of Sho-Air Twenty20, on the final leg of the USA Cycling's women's Pro Individual Time Trial at Melton Lake Park in Oak Ridge Thursday, June 27, 2019. Buy Photo
Chloe Dygert of Sho-Air Twenty20, on the final leg of the USA Cycling's women's Pro Individual Time Trial at Melton Lake Park in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenAmber Neben of Cogeas Mettler Look Pro Cycling team in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Amber Neben of Cogeas Mettler Look Pro Cycling team in the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenAmber Neben after the finish line to win USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019.Buy Photo
Amber Neben after the finish line to win USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenAmber Neben autographs jerseys with help from Corri Zaiger ager Neben won the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Buy Photo
Amber Neben autographs jerseys with help from Corri Zaiger ager Neben won the USA Cycling women's Individual Time Trial in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>FullscreenAmber Neben, center, Leah Thomas, left, and Chloe Dygert after the USA Cycling women's Individual Time Trial at Melton Lake Park in Oak Ridge Thursday, June 27, 2019. Buy Photo
Amber Neben, center, Leah Thomas, left, and Chloe Dygert after the USA Cycling women's Individual Time Trial at Melton Lake Park in Oak Ridge Thursday, June 27, 2019. Saul Young/News SentinelBuy Photo>Fullscreen

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    FARRAGUT

    Concerts set the stage in summertime

    Margie Hagen, Shopper News correspondent 

    The Lawn Chair Concert Series kicked off the 2019 summer season on June 14 at Founders Park on a brand new permanent stage.

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    Lawn Chair Concert Series founders Shandy Dixon and Amy Boling greeted Parks and Leisure Director Sue Stuhl, center. From the beginning, Stuhl was committed to helping make the concerts a free, family-friendly event. (Photo: Margie Hagen/Shopper News)

    The event was created five years ago by two Farragut moms and has grown into one of the most popular family-friendly events in town.

    Shandy Dixon and Amy Boling were already friends and neighbors; their sons had started a band together. One night as they sat on Dixon’s porch, an idea was sparked. Always fans of the free concerts on Market Square, the two had the same thought, “We should do something like that in Farragut.”

    Neither was a concert promoter; family and job responsibilities kept them busy, but Dixon and Boling decided to take a leap of faith. “Everyone said it wouldn’t work without a lot of money,” Dixon said. “We started on a shoestring and it grew organically.”

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    Young customers lined up at the Sof-Tee-Serve ice cream truck during the Lawn Chair Concert Series on June 14 at Founders Park. (Photo: Margie Hagen/Shopper News)

    “The first stop was finding a location,” Boling said. “Founders Park was a natural.” But would the Town of Farragut “loan” the park? “They took a chance on us,” Boling said, adding, “The Town welcomed us from the beginning and Sue (Stuhl) and Lauren (Cox) have been and continue to be wonderful to work with.”

    Next came recruiting area musicians; bands would often play for free but there were other expenses, so enlisting sponsors was crucial. Aubrey’s backed them first and other businesses soon followed. That money paid for insurance, rentals and incidentals, with bands and sponsors getting exposure out of the deal.

    Naming their company MamaJam Productions, Boling and Dixon continued to grow the concerts every year. “We (personally) don’t make any money from this,” Boling said. “That’s not our goal.” Now sponsorships cover expenses, and any extra goes to pay the bands. 

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    Enjoying the concert in style, Amy Beron and daughter Blakely were VIPs on custom chaise lounges after winning a contest sponsored by the luxury mattress company MLILY. The newly opened retail store is in Village Green Shopping Center. (Photo: Margie Hagen/Shopper News)

    In the beginning, portable staging was rented, and Boling and Dixon brought backdrop cloths and rugs from home; power came from portable generators. That’s changed this year now that a new permanent stage with its own power source was unveiled on June 14.

    Thanks to a fundraiser organized by First Watch Restaurant manager Nadim Jubran, the Turkey Creek location matched donations from customers. The stage pavilion was designed by Parks & Recreation and town staff, with construction handled by our Public Works Department. It’s a big deal for the concerts and will be put to good use for other events.

    So why do Dixon and Boling put their time, effort and hearts into the concerts? Both want families to make memories enjoying the atmosphere and music together. “It’s our gift to the community,” they said.

    Two more concerts are scheduled for July 20 and Aug. 17, 5:30-9 p.m. Bring the kids, lawn chairs or blankets, and sample the food trucks on site or bring your own picnic.

    KNOXVILLE

    Summer String Camp and a peek at July 4

    Carol Z. Shane, Shopper News correspondent 

    “Growing up, string camp was one of the highlights of my summer,” remembers Jennifer James Hairston, now a doctor of veterinary medicine. “I had so much fun spending time with friends, making new friends, and all coming together to produce a beautiful concert within a week’s time.”

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    The Sharp family: dad Mike and mom Katina, sons Nolan and Aaron. Mike is holding the newest member of the family, rescue dog “Shostakovich.” (Photo: Carol Z. Shane/Shopper News)

    Last week, 226 young violinists, violists, cellists and bassists participated in the 25th annual Knoxville Symphony Youth Orchestra (KSYO) Summer String Camp at Bearden High School.

    Musicians from UT, the Knoxville Symphony Orchestra (KSO), the Oak Ridge Symphony Orchestra, Pellissippi State Community College, accomplished KSYO alumni, singers Andrew Skoog, Jennifer Barnett Harrell and members of Indiana University’s Reimagining Opera for Kids, and even a yoga teacher – Jill Bartine, herself a KSO flutist – came to help.

    The theme this year was “OPERAtion Orchestra,” and last Friday the young musicians – organized into four levels of ensembles, each with its own conductor(s) – performed a concert of music from opera, including the Overture to “The Marriage of Figaro” and the Habanera from “Carmen.”

    The combined ensembles under the direction of KSO resident conductor James Fellenbaum and KSYO manager/conductor Kathy Hart performed the Overture to “Orpheus in the Underworld” and the first movement of the Brandenburg Concerto #3 by J.S. Bach.

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    Geoffrey Herd, lecturer of violin at UT and founder and director of the Geneva Music Festival in New York’s Finger Lakes region; and Daniel Thompson, bassist with the KSO since 1998, take a break from leading section rehearsals. (Photo: Carol Z. Shane/Shopper News)

    Hart, who is also the founder of the camp, says that “in the early 90s there were two youth ensembles – the KSYO and the Knoxville Junior Philharmonia. When encouraging my violin students to audition, I sometimes met resistance because of the uncertainty of what orchestra was all about.

    “In 1995, the Knoxville Arts Alliance Summer Arts and Sciences Academy approached me about offering a music class. I had the idea to put together a one-week ‘orchestra workshop.’ I sat down with my accompanist, Geol Greenlee, and we arranged several folk songs for beginning string orchestra.”

    That July 14, violinists, four cellists and three high school helpers gathered on the UT campus. String Camp had begun.

    In all, 3,664 students have taken part in 25 years.

    “There is something special about camp week where competition is left behind, and having fun and making great music become the priorities,” says Hart. “It is my favorite week of the year!”

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    Erin Archer is a violinist and the conductor of the KSYO’s Preludium Orchestra. She’s also a mom to young musicians – her 7-year-old triplets, Christopher, Samantha and Megan. Their dad is Carey Archer. Their aunt, violinist Megan Kehren – Erin’s twin sister – is down the hall, teaching a string class. (Photo: Carol Z. Shane/Shopper News)

    Hart says she has much pride thinking back on the 24 past String Camps, their successes and accomplishments. “The biggest award for me is knowing that, even though I might not make it another 25 years to celebrate String Camp number 50, it will be sensational!”

    Knoxville Symphony Orchestra

    free July 4th concert   

    Don’t miss the 35th annual free Pilot Flying J Independence Day Concert on the Performance Lawn at World’s Fair Park, featuring a free performance by the Knoxville Symphony Orchestra.

    The program will feature music from “Saving Private Ryan” and “Apollo 13” as well as patriotic favorites.

    Hallerin Hilton Hill, founder/CEO of Wisdom House and popular radio and television host, will narrate Aaron Copland’s “Lincoln Portrait.”

    The music begins at 8 p.m., followed by a spectacular fireworks display.

    More: Historic Hopecote home's English-style cottage evokes fairytale village on UT campus

    FacebookTwitterGoogle+LinkedInSee inside the historic Hopecote Home on UT campus> Fullscreen

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    Hopecote, 1979.Buy Photo
    Hopecote, 1979. News Sentinel archivesBuy Photo>FullscreenThe back of Hopecote house.
    The back of Hopecote house. Ruth White/Shopper News>FullscreenThe master bedroom at Hopecote.
    The master bedroom at Hopecote. Ruth White/Shopper News>FullscreenA hutch in the dining room at Hopecote.
    A hutch in the dining room at Hopecote. Ruth White/Shopper News>FullscreenInside the sitting room at Hopecote house.
    Inside the sitting room at Hopecote house. Ruth White/Shopper News>FullscreenA cabinet is filled with old pieces of china.
    A cabinet is filled with old pieces of china. Ruth White/Shopper News>FullscreenThese beautiful chairs are in the dining area at Hopecote.
    These beautiful chairs are in the dining area at Hopecote. Ruth White/Shopper News>FullscreenOriginal wall fixtures are still part of the charm at Hopecote.
    Original wall fixtures are still part of the charm at Hopecote. Ruth White/Shopper News>FullscreenA close-up of the back door of Hopecote.
    A close-up of the back door of Hopecote. Ruth White/Shopper News>FullscreenA close-up of a dining chair from Hopecote.
    A close-up of a dining chair from Hopecote. Ruth White/Shopper News>FullscreenThe pale yellow paint on this cabinet pops against the black and white checkered floor in the kitchen area at Hopecote.
    The pale yellow paint on this cabinet pops against the black and white checkered floor in the kitchen area at Hopecote. Ruth White/Shopper News>FullscreenA china cabinet in the kitchen nook area of Hopecote.
    A china cabinet in the kitchen nook area of Hopecote. Ruth White/Shopper News>FullscreenWall sconce featured in the kitchen nook at Hopecote.
    Wall sconce featured in the kitchen nook at Hopecote. Ruth White/Shopper News>FullscreenA cabinet in the Hopecote kitchen area features unique pieces of glass and decor.
    A cabinet in the Hopecote kitchen area features unique pieces of glass and decor. Ruth White/Shopper News>FullscreenThe Hopecote house is almost 100 years old and is listed on the National Register of Historic Places. 2019
    The Hopecote house is almost 100 years old and is listed on the National Register of Historic Places. 2019 Ruth White/Shopper News>FullscreenA side window at Hopecote.
    A side window at Hopecote. Ruth White/Shopper News>FullscreenThe sitting area of Hopecote house.
    The sitting area of Hopecote house. Ruth White/Shopper News>FullscreenThis note describes the needlework picture of the Washington family portrait.
    This note describes the needlework picture of the Washington family portrait. Ruth White/Shopper News>FullscreenThe needlework picture base upon the "Washington Family Portrait" that hangs in the sitting room at Hopecote.
    The needlework picture base upon the "Washington Family Portrait" that hangs in the sitting room at Hopecote. Ruth White/Shopper News>FullscreenA close-up of the needlework picture in Hopecote.
    A close-up of the needlework picture in Hopecote. Ruth White/Shopper News>FullscreenThe sitting area in Hopecote house.
    The sitting area in Hopecote house. Ruth White/Shopper News>FullscreenThis cabinet in the Hopecote kitchen area features many unique glass and ceramic pieces.
    This cabinet in the Hopecote kitchen area features many unique glass and ceramic pieces. Ruth White/Shopper News>FullscreenA narrow, winding stairway leads to a small bedroom over the kitchen in Hopecote.
    A narrow, winding stairway leads to a small bedroom over the kitchen in Hopecote. Ruth White/Shopper News>FullscreenThe bathroom inside the bedroom above the kitchen.
    The bathroom inside the bedroom above the kitchen. Ruth White/Shopper News>FullscreenThe view from the bedroom window above the kitchen at Hopecote.
    The view from the bedroom window above the kitchen at Hopecote. Ruth White/Shopper News>FullscreenAlthough it is called a bedroom, this area above the kitchen in Hopecote would make a suitable study area.
    Although it is called a bedroom, this area above the kitchen in Hopecote would make a suitable study area. Ruth White/Shopper News>FullscreenA desk in the main bedroom of Hopecote.
    A desk in the main bedroom of Hopecote. Ruth White/Shopper News>FullscreenSeveral portraits such as this one were hung in rooms at Hopecote. None were identified but it was believed that they might be original homeowners.
    Several portraits such as this one were hung in rooms at Hopecote. None were identified but it was believed that they might be original homeowners. Ruth White/Shopper News>FullscreenThe master bath area in Hopecote.
    The master bath area in Hopecote. Ruth White/Shopper News>FullscreenA framed portrait is on the dresser inside the master bedroom at Hopecote.
    A framed portrait is on the dresser inside the master bedroom at Hopecote. Ruth White/Shopper News>FullscreenThis wooden box sits on a table in the upstairs landing at Hopecote.
    This wooden box sits on a table in the upstairs landing at Hopecote. Ruth White/Shopper News>FullscreenThe sitting area in the guest bedroom at Hopecote.
    The sitting area in the guest bedroom at Hopecote. Ruth White/Shopper News>FullscreenA framed photo in the guest bedroom at Hopecote.
    A framed photo in the guest bedroom at Hopecote. Ruth White/Shopper News>FullscreenThis carved wooden chair is at the top of the wooden staircase at Hopecote.
    This carved wooden chair is at the top of the wooden staircase at Hopecote. Ruth White/Shopper News>FullscreenThe larger guest bedroom at Hopecote.
    The larger guest bedroom at Hopecote. Ruth White/Shopper News>FullscreenA chair in the main guest room at Hopecote.
    A chair in the main guest room at Hopecote. Ruth White/Shopper News>FullscreenA box window allows light to filter through the living area at Hopecote.
    A box window allows light to filter through the living area at Hopecote. Ruth White/Shopper News>FullscreenThis plate sits on top of a cabinet in the living area of Hopecote.
    This plate sits on top of a cabinet in the living area of Hopecote. Ruth White/Shopper News>FullscreenThe living are at Hopecote.
    The living are at Hopecote. Ruth White/Shopper News>FullscreenThis wooden bookshelf lines a wall in the living area at Hopecote.
    This wooden bookshelf lines a wall in the living area at Hopecote. Ruth White/Shopper News>FullscreenKnoxville Garden Club plans re-establishment of the garden at Hopecote. Mrs. Ralph Leaf, Zone IX Founders' Fund chair, Mrs. L.A. Galyon, KCG president and Dr. Byoung M. Choo, UT landscape architect, discuss plans for the garden at Hopecote. July, 1979Buy Photo
    Knoxville Garden Club plans re-establishment of the garden at Hopecote. Mrs. Ralph Leaf, Zone IX Founders' Fund chair, Mrs. L.A. Galyon, KCG president and Dr. Byoung M. Choo, UT landscape architect, discuss plans for the garden at Hopecote. July, 1979 News Sentinel archivesBuy Photo>FullscreenFour-poster bed from the Martin-Julian families of Roane County were loaned to Hopecote by Mrs. Tom Siler. 1979Buy Photo
    Four-poster bed from the Martin-Julian families of Roane County were loaned to Hopecote by Mrs. Tom Siler. 1979 News Sentinel archivesBuy Photo>FullscreenBetsey Creekmore and Jack Williams stand outside of Hopecote, December, 1979.Buy Photo
    Betsey Creekmore and Jack Williams stand outside of Hopecote, December, 1979. News Sentinel archivesBuy Photo>FullscreenAn exterior shot of Hopecote, 1979.Buy Photo
    An exterior shot of Hopecote, 1979. News Sentinel archivesBuy Photo>FullscreenHepplewhite sideboard (1795), a gift to Hopecote, was part of the furniture made for Mark Newman, a principal of Phillips Academy in Andover, Mass., at the time of his marriage to Sarah Phillips. November, 1979.Buy Photo
    Hepplewhite sideboard (1795), a gift to Hopecote, was part of the furniture made for Mark Newman, a principal of Phillips Academy in Andover, Mass., at the time of his marriage to Sarah Phillips. November, 1979. News Sentinel archivesBuy Photo>FullscreenEntrance to the Albert Guinn Hope house, shown in one of the home's early photographs by Thompson Brothers.Buy Photo
    Entrance to the Albert Guinn Hope house, shown in one of the home's early photographs by Thompson Brothers. News Sentinel archivesBuy Photo>FullscreenThe Hopecote house is located at 1820 Melrose Avenue.
    The Hopecote house is located at 1820 Melrose Avenue. Ruth White/Shopper News>FullscreenElias Ingraham/Seth Thomas clock give to Hopcote by Alice Heap and Elizabeth Heap. 1979Buy Photo
    Elias Ingraham/Seth Thomas clock give to Hopcote by Alice Heap and Elizabeth Heap. 1979 News Sentinel archivesBuy Photo>FullscreenA photograph of a cross-stitched picture of Hopecote, 1983.Buy Photo
    A photograph of a cross-stitched picture of Hopecote, 1983. News Sentinel archivesBuy Photo>FullscreenThe Hopecote guest house at 1820 Melrose Place on the UT Knoxville campus has been listed on National Register of Historic Places. Tuesday, Apr. 10, 2012.  (MICHAEL PATRICK/NEWS SENTINEL)Buy Photo
    The Hopecote guest house at 1820 Melrose Place on the UT Knoxville campus has been listed on National Register of Historic Places. Tuesday, Apr. 10, 2012. (MICHAEL PATRICK/NEWS SENTINEL) News Sentinel ArchiveBuy Photo>FullscreenTwin beds in the guest bedroom at Hopecote, 1979.Buy Photo
    Twin beds in the guest bedroom at Hopecote, 1979. News Sentinel archivesBuy Photo>FullscreenThe Hopecote guest house at 1820 Melrose Place on the UT Knoxville campus has been listed on National Register of Historic Places. Tuesday, Apr. 10, 2012.  (MICHAEL PATRICK/NEWS SENTINEL)Buy Photo
    The Hopecote guest house at 1820 Melrose Place on the UT Knoxville campus has been listed on National Register of Historic Places. Tuesday, Apr. 10, 2012. (MICHAEL PATRICK/NEWS SENTINEL) News Sentinel ArchiveBuy Photo>FullscreenSharon Wright Cottrell took this photo of the historic Hopecote cottage on the University of Tennessee campus. Hopecote is among the stops of Knox Heritage's June 14 Art & Architecture Tour.
    Sharon Wright Cottrell took this photo of the historic Hopecote cottage on the University of Tennessee campus. Hopecote is among the stops of Knox Heritage's June 14 Art & Architecture Tour. Submitted>FullscreenHopecote home on the University of Tennessee campus in Knoxville, Tennessee on Tuesday, January 1, 2019.Buy Photo
    Hopecote home on the University of Tennessee campus in Knoxville, Tennessee on Tuesday, January 1, 2019. Calvin Mattheis/News SentinelBuy Photo>Fullscreen

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      NORTH/EAST

      One-of-a-kind sale closing out The Hive

      Carol Z. Shane, Shopper News correspondent 

      The month of June has been the final one for The Hive – that bright, buzzy brainchild of three bright, buzzy women. And as its three young entrepreneurs pursue their next adventures, another one steps up to help; on Saturday and Sunday, Pineapple Consignment under the leadership of its owner/operator, Megan Church, will hold a Pop-Up Shop. In addition to the regular, carefully curated items you can always find at Pineapple Consignment sales, you’ll be able to buy furniture and decorative items from The Hive itself.

      >

      Pineapple Consignment owner/operator Megan Church loves this heavy, all-brass lamp featuring her business’s icon – a pineapple. Oct. 2, 2018. (Photo: Carol Z. Shane/Shopper News)

      “Think of this one as a group estate sale,” says Church. “The Hive is closing its doors, and everything must go.

      “All the furnishings are going – basically everything except the light fixtures and anything that’s attached to the wall.”

      Church says she had talked a few times with The Hive’s former owner, Rebecca Ridner, about holding one of her popular sales there, but “the timing just never worked out.” When she heard about the business closing, she asked Hannah Houser, The Hive’s community manager, how she, Ridner, and their third partner, private event booker Katie Martin, planned to deal with all the “stuff” left behind. “‘I don’t know,’” Church remembers Houser saying, “‘a garage sale or something.’ I didn’t really plan on doing an event this summer but when this opportunity came up I said, ‘I have to do it.’”

      >

      Come down to The Hive this weekend for a one-of-a-kind sale. (Photo: Photo courtesy Megan Church/Pineapple Consignment)

      Houser is currently knee-deep in artist management, which she’s done since she left AC Entertainment in 2016 in order “to pursue my passion of working directly with musicians.” She describes her management position as “the ‘funnel’ through which everything goes before it reaches the artist – press requests, tour routing, collaboration ideas, etc. “I handle a lot of day-to-day scheduling and communication as well as higher-level execution as well, such as strategic planning for album releases, campaign branding, and more. It’s truly different every single day!”

      During its almost three-year run as an event space, The Hive hosted everything from cocktail-making and embroidery classes to photo shoots and wedding receptions to “Lady Bosses of Knoxville” networking events for businesswomen (over the years, some men attended, too) and many more. It became known for its fresh, positive approach, its eclectic programming, its efforts to bring the community together, and its colorful, stylish decor.

      >

      Hannah Houser, left, is shown with Ghada Ayesh, Katie Willocks, Jessica Dean and Claudia Caballero – all leaders in their fields – at a “Lady Bosses of Knoxville” luncheon last year. Feb. 21, 2018. (Photo: Carol Z. Shane/Shopper News)

      Also on site at this weekend’s sale event will be Highline Coffee, a local mobile coffee cart featuring individually brewed, handcrafted poured-over coffee.

      The Pineapple Consignment Pop-Up Shop happens 12-7 p.m. Saturday, June 29 and 8 a.m. to noon, Sunday, June 30 at The Hive, 854 N. Central Street. Sunday shoppers can find most items for half-price. Info: pineappleconsignment.com.

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      TwitterGoogle+LinkedInIn-person ordinations offered in light of new TN law> Fullscreen

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      Glen Yoshioka, president of American Marriage Ministries ordains an attendee at an event held by American Marriage Ministries at Blue Slip Winery, to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Glen Yoshioka, president of American Marriage Ministries ordains an attendee at an event held by American Marriage Ministries at Blue Slip Winery, to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>FullscreenJennifer Hagler of Johnson City fills out paperwork at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Jennifer Hagler of Johnson City fills out paperwork at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>FullscreenAttendees stand in line to be ordained at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Attendees stand in line to be ordained at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>FullscreenPaperwork sits on a table at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Paperwork sits on a table at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>FullscreenLindsay Barrows Ruggieri of Knoxville gets ordained in person at an event held by American Marriage Ministries at Blue Slip Winery, Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Lindsay Barrows Ruggieri of Knoxville gets ordained in person at an event held by American Marriage Ministries at Blue Slip Winery, Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>FullscreenAttendees fill out paperwork at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Attendees fill out paperwork at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>FullscreenTerrin Kanoa of Knoxville fills out paperwork at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Terrin Kanoa of Knoxville fills out paperwork at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>FullscreenNatasha Anakotta hands paperwork to David Comer at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Natasha Anakotta hands paperwork to David Comer at an event held by American Marriage Ministries at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>FullscreenLewis King, executive director of American Marriage Ministries, speaks to the media at an event held by his organization at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries.Buy Photo
      Lewis King, executive director of American Marriage Ministries, speaks to the media at an event held by his organization at Blue Slip Winery to offer in-person ordinations Wednesday, June 26, 2019. A new Tennessee law that bars online-ordained ministers from performing weddings was supposed to take effect July 1, but now it awaits a judge's decision. Chief District Judge Waverly Crenshaw scheduled a July 3 hearing in Nashville on a restraining order requested by Universal Life Church Ministries. Caitie McMekin/News SentinelBuy Photo>Fullscreen

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        HARDIN VALLEY

        HVA camp teaches more than just basketball

        Nancy Anderson, Shopper News correspondent 

        It’s the season for summer camps in Karns area schools. Hardin Valley Academy’s basketball camp is among the most popular. The camp, now in its 12th year, saw a surge in participation to more than 120.

        >

        Coach Shane Chambers gives pointers to William Speed, 12, at the Hardin Valley Academy basketball camp. 06/20/19 (Photo: Nancy Anderson/Shopper News)

        “We’ve been around long enough now that we have mentors in our programs that attended the camp when they were little. It’s great to see how they progress throughout their elementary, middle and now high school years. Thy have so much enthusiasm to learn. It’s a very vibrant time,” said basketball coach Shane Chambers.

        The Monday through Thursday camp welcomed second- through sixth graders to develop basketball fundamentals and teamsmanship.

        “It’s really exciting for us coaches and mentors. To pass along the secrets of basketball is a thrill, and to see their sense of teamsmanship grow is amazing,” said Chambers.

        “They can take those skills out into the world with them. It’s not just about basketball, it’s about being the best you can be.

        >

        Sarah Galloway, 9, dribbles the ball down court. 06/20/19 (Photo: Nancy Anderson/Shopper News)

        “It’s amazing to see how far they come in four days. From what they know and can do on Monday is worlds apart from what they know and can do on Thursday. They have the biggest smiles on their faces when they accomplish the goals put to them. It’s very rewarding.”

        Members of both men’s and women’s basketball participated as mentors teaching the fundamentals in various stations around the gym. Boys and girls work together to learn defense, how to dribble, game rules, and how to make a basket.

        Faces grew bright all around as the kids demonstrated the fundamentals of blocking and made basket after basket.

        “The team players really enjoy mentoring the kids. They want to be involved in community,” said Chambers. “Many of them were in this camp themselves years ago. I remind them that they are role models for this younger generation. The kids really look up to them and want to be on the team when they make it to high school.

        >

        Best friends Reagan Chitty, 9, and Emily Wright, 9, take a break from making baskets at the Hardin Valley basketball camp. “It’s the most fun I’ve ever had,” said Reagan. 06/20/19 (Photo: Nancy Anderson/Shopper News)

        “The mentors work well with the kids, they’re very patient and genuinely enjoy seeing the kids get it. They know they’re having a positive impact on the kids while they’re developing their own leadership skills.”

        Chambers said both he and women’s coach Jennifer Galloway ask a lot from their players. They must represent the team at all times while maintaining their grades. The ethic starts young.

        “Our players represent the school not only when they’re on the court but when they’re in class and when they’re out in the community. We strive for those who work hard not just on the basketball court but in the classroom too. We encourage them to have a positive impact on the world around them and this starts young. We start that ethic with the littles who attend camp. You can’t start too early.”

        Info: www.knoxschools.org/hardinvalley

        WORDS OF FAITH 

        To the man who shouted, 'Apostate!'

        John Tirro, Shopper News columnist 

        You seemed so angry, on fire, as we made eye contact outside the Knoxville LGBT+ PrideFest.

        >Buy Photo

        John Tirro, chaplain at Tyson House, is opening the doors on Saturday during the rally by a white supremacist group at the Confederate monument in Fort Sanders. Tyson House will be a place where people can pray and take refuge if they need it during Saturday’s rally. (Photo: Michael Patrick/News Sentinel)

        I was the one with a graying beard, straw hat, glasses, a black clergy shirt with a little white collar, a rainbow flag tucked in my shirt pocket, and a rainbow ribbon pinned to my shirt, to make clear I was in support of the festival. I was carrying a case of water bottles to our table, leading half a dozen others carrying water into the festival.

        In the split second after you shouted, our eyes met across the 20 feet between us. What I felt was sorrow, at the thought of what sadness, hurt, or fear you might be carrying, that you seemed so angry, eyes glaring, facial muscles tight, shouting.

        I thought about walking to you, to see if we might talk. In the moment, you didn’t seem likely to hear me, and we had people to get back to, and the water was a little heavy, so I kept eye contact a moment longer and walked on.

        I don’t know what would have happened if I’d walked to you. It may be that I would have had to wait while you yelled. I might have had to pray through it, to stay calm and focused on you as someone Jesus loves, as someone Jesus calls me to love. It would have been good work to do, and I wish I had done it.

        I would like to have asked you the question I’d been asking and affirming for myself, “Do you love Jesus?” I would guess you would have said yes. Maybe it would have helped you calm down, or maybe I would have had to wait while you shouted some more.

        My next question would be, “Do you know what Jesus commanded you?” You may have answered, “He commanded me to love.” Or maybe I would have waited again while you yelled, but at some point, perhaps we could have looked together at my phone’s Bible app, at John 13:34, “I give you a new commandment, that you love one another. Just as I have loved you, you also should love one another.”

        My next question would be, “Do you love me?” Maybe you would have said yes, and maybe I could have asked one more question, “Do you love these people?” After a pause, “Do you love the guy in bright red on stilts with the pinwheel antennae? Do you love the woman with the ‘Free to love whoever the @#$% I want’ T-shirt?”

        If you said yes, I would love to have had the conversation with you that could have followed. I still would. 

        If you said no, I would have to speak the truth, in love, that it may be time for you to ask whether you are an apostate, in need of repentance.

        Apostate [uh-POS-teyt]:  one who forsakes his religion or faith (dictionary.com).

        ******

        John Tirro is Pastor of Music and Campus Ministry at St. John’s Lutheran Church. Info: sjlcknox.org.

        More: Bright spots, bummers from Tennessee's year in sports

        FacebookTwitterGoogle+LinkedInWinners of Knox.Biz Top Workplaces 2019> Fullscreen

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        Fraley and Schilling Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Fraley and Schilling Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenPinnacle Financial Partners wins the Training category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Pinnacle Financial Partners wins the Training category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenKendall Electric Inc. wins the Benefits category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Kendall Electric Inc. wins the Benefits category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenFirst Utility District of Knox County wins the Work/Life Flexibility category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        First Utility District of Knox County wins the Work/Life Flexibility category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenHarper Auto Square wins the Appreciation category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Harper Auto Square wins the Appreciation category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenTotal Quality Logistics wins the Communication category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Total Quality Logistics wins the Communication category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenFirst Tennessee wins the Clued In Senior Management category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        First Tennessee wins the Clued In Senior Management category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenChoices in Senior Care LLC wins the Meaningfulness category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Choices in Senior Care LLC wins the Meaningfulness category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenGem Technologies Inc. wins the Doers category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Gem Technologies Inc. wins the Doers category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenAxle Logistics wins the New Ideas category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Axle Logistics wins the New Ideas category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenSmartbank wins the Managers category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Smartbank wins the Managers category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenPilot Flying J wins the Direction category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Pilot Flying J wins the Direction category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenAngie Cannon, Cannon & Cannon Inc. wins the Small Business Leadership category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Angie Cannon, Cannon & Cannon Inc. wins the Small Business Leadership category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenMarty Brown PYA PC wins the Leadership Medium Business category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Marty Brown PYA PC wins the Leadership Medium Business category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenJerry Vagnier of the Helen Ross McNabb Center wins the Leadership Large Business category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Jerry Vagnier of the Helen Ross McNabb Center wins the Leadership Large Business category at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenFreeman Webb Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Freeman Webb Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenSecurities Service Network LLC. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Securities Service Network LLC. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenSHADES of Development was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        SHADES of Development was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenDenark Construction Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Denark Construction Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenMcCarty Holsaple McCarty Architects & Interior Design was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        McCarty Holsaple McCarty Architects & Interior Design was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenKendall Electric was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Kendall Electric was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenPromat Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Promat Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenExecutive Building Solutions Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Executive Building Solutions Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenThe Trust Company of Tennessee was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        The Trust Company of Tennessee was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenLBMC was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        LBMC was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenTotal Quality Logistics was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Total Quality Logistics was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenGRIDSMAN Technologies Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        GRIDSMAN Technologies Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenCoulter & Justus was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Coulter & Justus was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenKramer Rayson LLP was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Kramer Rayson LLP was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenYWCA Knoxville & The Tennessee Valley was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        YWCA Knoxville & The Tennessee Valley was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenGEM Technologies was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        GEM Technologies was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenCannon & Cannon Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Cannon & Cannon Inc. was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenAXLE Technologies was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        AXLE Technologies was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenU.S. Cellular was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        U.S. Cellular was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenPYA, P.C., was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        PYA, P.C., was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenChoices in Senior Care LLC was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Choices in Senior Care LLC was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenHarper Auto Square was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Harper Auto Square was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenFirst Utility District of Knox County was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        First Utility District of Knox County was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenPinnacle Financial Partners was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Pinnacle Financial Partners was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenSmartBank was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        SmartBank was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenPilot Flying J was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        Pilot Flying J was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenFirst Tennessee was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        First Tennessee was named a top workplace at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenThe Helen Ross McNabb Center wins the Leadership award for a large business at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019.Buy Photo
        The Helen Ross McNabb Center wins the Leadership award for a large business at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenRhett Jordan of SmartBank speaks after receiving an award at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
        Rhett Jordan of SmartBank speaks after receiving an award at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>Fullscreen

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          Attendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          Attendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenDavid Ligon of Pinnacle Financial Partners mingles at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          David Ligon of Pinnacle Financial Partners mingles at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenA member of the Cannon & Cannon Inc. team holds the companies award at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
          A member of the Cannon & Cannon Inc. team holds the companies award at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenAttendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          Attendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenA row of awards are seen at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
          A row of awards are seen at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenAt left Rebecca Sheidler of U.S. Cellular chats at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          At left Rebecca Sheidler of U.S. Cellular chats at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenAttendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          Attendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenKnox News Executive Editor Joel Christopher speaks at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
          Knox News Executive Editor Joel Christopher speaks at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenAttendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          Attendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenA balloon flies at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          A balloon flies at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenKnox News President Frank Rosamond speaks at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
          Knox News President Frank Rosamond speaks at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenAttendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          Attendees mingle at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenPilot Flying J employees pose for a photo at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          Pilot Flying J employees pose for a photo at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>FullscreenThe Helen Ross McNabb Center takes a group photo at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Buy Photo
          The Helen Ross McNabb Center takes a group photo at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tennessee on Tuesday, June 25, 2019. Calvin Mattheis/News SentinelBuy Photo>FullscreenLisa Sordilla, vice president of human resources for Energage, speaks at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019.Buy Photo
          Lisa Sordilla, vice president of human resources for Energage, speaks at the 2019 Knox.Biz Top Workplaces event at The Foundry in Knoxville, Tuesday June 25, 2019. Caitie McMekin/News SentinelBuy Photo>Fullscreen

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            SOUTH KNOX 

            10 ways to rock your social media

            Hanna Lustig, Shopper News correspondent 

            Social media is either the greatest innovation of our time or a public health threat, depending on whom you ask. But most people agree on this point, at least: There’s no going back to life before Six Degrees – generally recognized as the first social media platform – launched in 1997. The rise of social media has fundamentally shifted what it means to exist.

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            Hannah Collins Lee, co-founder and director of business development at Second Mile Marketing, is a Memphis transplant who now lives in South Knoxville. June 2019 (Photo: Submitted)

            World Social Media Day is Sunday, June 30. For advice on how to grow a following and build a brand online, we tapped South Knoxville’s resident social media experts: Hannah Collins Lee and Dan Hullett of Second Mile Marketing, a boutique agency located next to Honeybee Coffee on Sevier Avenue.

            Together, they’ve helped local businesses like Knox Wurst and Simon Hall Private Chef master the art of Instagram. Read to hear their thoughts on proper hashtag and emoji usage, how your fans and followers can do your social media marketing for you, and why the Instagram aesthetic is going out of style.

            Post with purpose    

            There should be a strategy behind your social media activity. Each post should remain consistent with the tone, look, and feel of your brand, so your account feels cohesive.

            “Don’t post for the sake of posting,” said Lee, co-founder and director of business development at Second Mile. “Your social media strategy needs to tie into your overall business goals, without being sales-y or market-y.”

            If the idea of a formal social media strategy is starting to induce panic, don’t fret. Hullett breaks it down to one simple rule of thumb:

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            Dan Hullett, a digital marketing coordinator, previously worked in management for eight years before joining the team at Second Mile Marketing. June 2019 (Photo: Submitted)

            “Have a purpose for every single post that goes out,” said Hullett, a digital marketing coordinator for Second Mile. “If it’s to bring on more followers or to push a certain product or whatever, it should always drive some type of decision.”

            Sweet spot between quality and quantity    

            How many tweets is too many in a day? For Lee, it depends on the platform. On Twitter, she says, you can post between four and 20 times in a day and still fall within best practices.

            “If you did that on Facebook and Instagram, I mean, you’d just plummet in terms of followers and engagement,” she explained. “So we tell people anywhere from three to seven times a week, especially on Instagram. Facebook you could post a little bit more, but you need to make sure that if you’re doing more than that, you’re switching up the type of content that’s going out.”

            Don’t buy followers   

            Building a brand is about building relationships and trust, according to Lee. If you have 50,000 followers and only 50 likes on your most recent post, that obvious disconnect can change the way potential customers perceive your brand. Plus, it’s a “total waste of money.”

            “The whole point of followers as a brand is to hopefully produce sales at the end of the day, whether that’s brand awareness or actual purchase conversions,” she said. “If you’re buying followers, they can’t actually make that purchase ... It’s better to have a smaller, highly engaged audience than to have a huge following and no community around it.”

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            Second Mile co-founder and director of digital marketing Jess Vossler brainstorming with account executive and PR strategist Katy Hill. (Photo: Submitted)

            Prioritize the platforms your target audience cares most about    

            Where you need to be depends on whom you want to connect with and how much time you can invest in managing that page. For example, you probably don’t need Snapchat if you’re trying to reach older professionals.

            “Facebook has the widest reach in terms of age range, and then Instagram is exceedingly the most popular platform,” Lee said. “So if you can only do two, those are the two.”

            Take vertical, portrait-style photos, instead of landscape    

            One of Hullett’s top recommendations it to hold your camera upright when you’re taking pictures for your social media feeds. Portrait orientation mimics the length and width of a smartphone screen, so the resulting image will fill the frame without any added white space.

            “Nobody wants to see heads in rooms either, so if you are at a conference or your restaurant is full, you don’t want heads in rooms to be the only thing people see,” she added. “There does need to be a central point of focus that’s kind of telling the story for you.”

            Engagement is everything    

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            Lee recommends using no more than four hashtags or emojis in the body of a social media post. (Photo: Submitted)

            In other words, don’t place so much emphasis on how many likes you’re getting. So long as you’re sparking meaningful conversations around your brand, you’re doing the right thing.

            “You can’t really look at a post and see a bunch of likes and be satisfied…” Hullett said. “But if you’re engaging with it, seeing that people are looking at it, commenting on it, you’re commenting back, that’s when it becomes more of a successful post.”

            Answering questions quickly via comment or direct message is another way to set your brand apart.

            Plan ahead     

            Look far in advance for holidays and events that relate to your business or personal brand. You can capitalize on those moments by planning posts around them a couple weeks or even months in advance.

            “If you’re a doughnut shop and you wake up and it’s National Doughnut Day, you’re already behind,” Lee said.

            Don’t sweat it if your feed isn’t super polished and perfect   

            Instead, focus on authenticity.

            “We’re seeing a trend going away from really highly produced content on social to that more organic feel,” Lee said. “People don’t want to feel like they’re being advertised to, so you can make it really personable and relatable and that’s going to do well.”

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            Co-founders Jess Vossler and Hannah Collins Lee in the Second Mile office on Sevier Avenue, adjacent to Honeybee Coffee. (Photo: Submitted)

            Take advantage of tags, emojis, and user-generated content   

            “If you have an appropriate amount of emojis, those posts tend to perform better,” Lee said.

            Generally, up to four emojis would be considered tasteful. The same goes for hashtags – try to use no more than three or four in the body of the post. You can always bury more hashtags in the comments section of your post, if you’d like. Lee also stressed the importance of tagging people and places in your posts, especially if you run a business with a brick and mortar location. This will encourage visitors to share posts you've tagged them in to their personal accounts, or tag you in their own posts.

            “If I posted a cool outdoor pic and Patagonia picked it up and reposted, I’d be absolutely pumped, you know?” Hullett chimed in. “I would feel very valued as a consumer and just as a fan of their brand. It’s called UGC, user-generated content. And we always look for it constantly.”

            Variety is the spice of life    

            Try to post a mix of photos, videos, graphics, and other types of content. Over time, you’ll learn what performs best for your brand. If you’re intimidated by videography, Lee suggested getting your feet wet with Boomerangs, stop motions, and gifs. Her final word of advice? If you’re posting a flier or promotional graphic, go light on text.

            “You don’t want any squinting involved,” she quipped.

            POWELL

            It's the library's 'busiest time' helping kids keep up

            Al Lesar, Shopper News correspondent 

            War on the “summer slide” has been declared. And the Knox County Public Library is battling on the front line.

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            For things to keep your kids active and their minds engaged, check out the library! (Photo: Al Lesar/Shopper News)

            Mary Pom Claiborne, assistant director of marketing, communication and development for the library system over the past 15 years, said studies have shown students will regress in their academic progress almost two months in a summer that’s not filled with reading.

            That’s the line in the sand that every branch is trying to keep youngsters from crossing.

            “Reading over the summer is so important to grade maintenance,” Claiborne said. “One of the best aspects of summer reading is the opportunity to fall in love with reading.

            “There are no mandatory books to read. Read what you’re interested in. Explore subjects that you always wanted to learn about but never had the opportunity to pursue. That attitude can give a whole new perspective on reading.”

            Powell branch a favorite   

            One of Claiborne’s favorite branches in the system is in Powell. The unique architecture, which makes it look more like a retreat or an oasis than a library, is enhanced by its pastoral surroundings.

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            The Powell branch library is on Emory Road just west of I-75. (Photo: Ruth White/Shopper News)

            Nature has an opportunity to play a part in the building’s personality. One wall of glass allows people at study tables to look out on feeders that attract a variety of birds to create a unique atmosphere within.

            “The library’s design was very intentional,” Claiborne said. “Bringing in the nature around Collier Reserve adds to the beauty.

            “Along with schools and churches, the library is the heart of the Powell community. It’s a gathering place for everyone in the community. We respond to the needs of the people in the community – what they want to read; what services they need.”

            Read to the moon   

            Throughout the Knox County Public Library system, there will be over 200 special programs conducted.

            “Everyone can’t go to summer camp,” Claiborne said. “Our goal is for enrichment over the summer. This is our busiest time. We want to keep people, especially kids, entertained and engaged.”

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            The Powell library offers a program for Baby Bookworms on Wednesdays at 10:30 a.m. and Preschool storytime on Fridays at 10:30 a.m. Check the website for other offerings from the library, www.knoxlib.org. (Photo: Ruth White/Shopper News)

            Besides regular family reading programs and book challenges, the Powell branch has craft projects along with visits from a magician, Zoo Knoxville and the Humane Society planned.

            Knox County Mayor Glenn Jacobs has initiated a program: Mission: Read to the Moon. The challenge is to make this community the best-read community in America. The moon is 250,000 miles from Earth. One hour of reading represents a mile. The goal is to reach the moon.

            “The primary motivation for young readers will come from their family,” Claiborne said. “But there are prizes that will be awarded.

            “Businesses have recognized the importance for reading and have put together a book of vouchers, worth about $200, if they reach their summer goals.

            “Schools will get the names of the readers in the fall and figure out a way to reward them. But the most important way to motivate kids is to make a big deal about it at home. There’s no substitute for that sort of reinforcement.”

            The Powell branch is on Emory Road, just west of I-75.

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            FARRAGUT

            Residents opposed to cell pole in neighborhood

            Margie Hagen, Shopper News correspondent 

            Nearly two dozen residents of Sweet Briar subdivision attended the Municipal Planning Commission meeting on June 20, and they all had the same message; they said no to a site plan for a cell pole support structure on Herron Road.

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            Herron Road homeowners Joe and Melissa Martin both spoke at the MPC meeting on June 20. Their property is the closest to the proposed cell pole. (Photo: Margie Hagen/Shopper News)

            Applicants MasTec/AT&T Mobility requested approval for a smaller version of a cell tower; the pole is specified as 32.6 feet high and 9 inches wide. It would require approximately 15 square feet for the base.

            The commission was sympathetic to residents’ concerns and everyone was given ample time to speak. However, new legislation passed at the state level recognizes cell towers and poles as utilities, just like electric, gas, and water, with the same authority to locate in rights-of-way. Homeowners questioned why this pole should be installed in a residential neighborhood rather than in the nearby commercial area of Parkside Drive.

            Concerns over home values, health    

            Sweet Briar residents had several concerns; health effects, property values and visual esthetics were reiterated during the citizen comments. Thirty-five-year resident Elaine Jackson said, “I had no idea about this.” She heard about it from Gates Mill homeowner and neighborhood advocate Carol Christofferson. “I don’t want to have my home devalued and I don’t want to move,” Jackson added.

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            Don and Elaine Jackson live in Sweet Briar and came to voice their concerns over the proposed cell pole installation. The subdivision is a tight-knit community, and that was evident as neighbors showed up to support one another. (Photo: Margie Hagen/Shopper News)

            One thing that worked in favor of residents was the application itself – it was incomplete and missing information. Another was the absence of any representative from the company, despite having notice. That didn’t sit well with both the attendees and the commission.

             Per the new legislation, municipalities can’t outright refuse access for cell tower/pole sites, but they can require a complete and legal application. On that basis, this application was temporarily denied; however, the company has 30 days to correct it. Town staff will also recommend an alternative location nearer to Parkside Drive.

            “5G is on the way,” said Mayor Ron Williams, with Mark Shipley agreeing. “We’re going to see more applications like this as (cell phone) demand increases,” he said. Right now it’s up to MasTec/AT&T Mobility to respond; watch for this to come up again in the next couple of months.

            More room at McDonald's    

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            Commissioner Ed Whiting is stepping down after 12 years as a member of the MPC. He’ll remain on the Stormwater Committee. Student representative Nick LiMandri is also leaving to attend college. Both were thanked for their service and will be missed. (Photo: Margie Hagen/Shopper News)

            McDonald’s on Kingston Pike is seeking to revamp its drive-thru lane by installing a split side-by-side ordering station. The configuration would move traffic more efficiently and improve safety on the small lot.

            Built in 1985, the restaurant’s drive-thru accounted for only about 30 percent of business. Times have changed and so have people’s eating habits, so now customers use the drive-thru about 70 percent of the time. A text amendment is being crafted to address the size of menu boards.

            Best wishes and thanks went out to two members of MPC who stepped down on June 20. Twelve-year member Ed Whiting is retiring from the commission but will continue to serve on the Stormwater Advisory Committee. Student representative Nick LiMandri will be heading off to college.

            OPINION 

            Loss makes Father's Day difficult

            Leslie Snow, Shopper News columnist 

            Now that Father’s Day has passed, I can admit, I didn’t want to celebrate the holiday. I didn’t want to write about it, and I didn’t want to think about it, at least not when it came to my own father, who has dementia.

            >Buy Photo

            Leslie Snow, News Sentinel columnist. (Photo: Paul Efird, Paul Efird/News Sentinel)

            I decided to focus on celebrating my husband instead, on letting him know he’s been a good dad and a good role model for our children. But I didn’t do anything special for my father.

            It felt strange, but I couldn’t think of a single thing to buy him that he’d want or use. I toyed with the idea of getting him art supplies or a new sweatshirt in his favorite color, green, but I didn’t. He doesn’t paint the way he used to, and I restocked his art supplies last time I visited. He wears the same worn out sweatshirt every day, and he doesn’t leave the house much anymore. I wondered about buying him a new pair of slippers, but he still has the pair I bought him last year, stuffed in a box in his closet.

            So, I didn’t buy him anything. I decided a phone call would do, but I dreaded making it.

            I let morning turn to afternoon without picking up the phone. Then, when the smell of barbecued ribs told me dinner was almost ready, I finally called my father.

            My mother answered, and I was surprised to learn that mine was the first call of the day. I wondered if my sisters, like me, were struggling with how to celebrate. Then I heard my mom say, “It’s Leslie on the phone.” By the time my father said “hello,” he’d forgotten it was me.

            “Who’s this calling and interrupting my nap?” he asked as if he was making a joke. I heard the humor in his voice, but I knew the joke was a clever trick to mask his memory loss.

            “It’s Leslie,” I shouted into the phone so he could hear me.

            “Leslie,” he repeated in his half-joking way, “I have a daughter named Leslie.” 

            “I know,” I said, “it’s me.”

            “How long have I been your father?” he asked. I told him 55 years.

            “That’s a long time,” he said. “I must be pretty old.”

            “You’re 91,” I reminded him before he handed the phone back to my mother so we could say our goodbyes.

            My husband was quiet after the call. He’d heard the conversation but didn’t know what to say.

            Finally, I broke the silence. “My father didn’t know who I was. Not really. He didn’t ask about you or the kids. He didn’t use anybody’s name. I’m not even sure he knew why I was calling.”

            He wrapped me in a hug that we both needed. “Father’s Day is hard for both of us isn’t it,” I remarked. “Your father died almost 23 years ago, and I know you still miss him every day. My dad is still here, physically, but he’s not the father I knew growing up.”

            The two of us shared a moment then, a moment of loss and sadness. Father’s Day isn’t the holiday it used to be, not for either of us. But it’s where we are in life; there’s nothing to be done about it.

            So we grabbed a couple plates and filled them with tangy barbecued ribs and corn on the cob. We poured two glasses of wine and we toasted to the memories of our fathers. In different ways, we lost them both. And we miss them.

            Leslie Snow may be reached at [email protected]

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