While Chartmetric strives to stay ahead of the music analytics curve, we also acknowledge where music’s been and how radio still plays a major role in breaking new artists in the United States. So we’re excited to present our new Radio AirPlay data in all Chartmetric artist/track/album profiles that have terrestrial (plus select satellite/Internet) radio spins in our dataset.
While iHeartMedia’s Mediabase has been an industry standard for monitoring US radio airplay, we’d like to present an easy-to-access tool that sits right alongside the rest of our Chartmetric visualizations. While Mediabase offers a great library of stations, we want to offer a more focused dataset we’re calling the “RadioWave Top 300".
Curated by RadioWave, the “first company to electronically monitor 2K+ radio, streaming, video, cable, on demand and satellite music sources”, the RadioWave Top 300 is a select group of the 300 most influential radio stations, dispersed across the United States, and sampled towards the most important broadcast regions for each radio format. It’s more signal, less noise.
First, some radio lingo to brush up on:
Broadcast Market — what you think: the general area that a radio station’s terrestrial antennas reach; many times, a major US city inclusive of many of its outlying towns/suburbs; ERP, HAAT and Class are all used to categorize a station’s signal strength and reach
Radio Format — roughly equivalent to genre, but primarily used to determine radio advertising demographics; examples includes familiar terms like “Top 40” but can also include “AAA” (explained below); stations can also flip formats over time
Cumulative (aka “cume”)— the total amount of unique listeners for a given time period listening to a radio station for >5 minutes; in terms of audience reach, a very rough parallel to followers of a streaming platform’s playlist
AQH (average quarter-hour persons) — the amount of unique listeners in a 15-minute period listening for >5 minutes; in terms of engagement, a veryrough and much shorter parallel to Spotify’s Monthly Listeners
Daypart — the various slices of the 24-hour day: AM Drive (or “AMD”, 6–10AM), Midday (10AM–3PM), PM Drive ( or “PMD”, 3–7PM), Evening (7PM–12AM) and Overnight (12–6AM); largely focused around the typical American Monday-Friday workday and daily listener patterns