Paramount Pictures has named Marc Weinstock as president of worldwide marketing and distribution for the studio, while current president of international marketing and worldwide home entertainment Mary Daily has been promoted to co-president of worldwide marketing and distribution.
Weinstock and Daily will work together and will both report to Paramount Pictures Chairman and CEO Jim Gianopulos. Last week, TheWrap reported that David Sameth would be exiting his position as head of marketing at Paramount and that he would be replaced by former Annapurna president Weinstock.
“Marc is an incredibly talented and savvy marketer who has been instrumental in many of the most successful and memorable marketing campaigns in recent film history,” Gianopulos said. “Having worked closely with him during our shared time at Fox, I am confident that he is the right person to craft our marketing campaigns and show audiences what makes a Paramount movie stand out from the rest.”
Gianopulos added, “Mary has an exemplary record in global marketing and, in addition, stellar achievements in the international arena. In just a year, she has completely transformed our international marketing efforts by delivering terrific campaigns that have translated into our box office results. Working in lockstep, Marc and Mary will be an unstoppable force and the ideal combination of skills and leadership experience to move our marketing and distribution teams forward.”
Weinstock and Daily will be responsible for the design and development of all marketing, advertising and distribution strategies for the studio’s theatrical releases.
Prior to joining Paramount, Weinstock was the president of Annapurna Pictures, where he helped secure distribution and marketing deals with MGM. Before then, he served as president of domestic marketing at 20th Century Fox, where his campaigns included “Hidden Figures,” “The Revenant,” “The Martian,” “Logan” and “The Fault in Our Stars,” among others. Before then, he served as president of worldwide theatrical marketing at Sony Pictures from 2009 to 2013.
Daily has been at Paramount since 2017, where she has developed campaigns for films like “A Quiet Place,” “Bumblebee” and “Mission: Impossible — Fallout.” Prior to that, she was president and chief marketing officer of worldwide marketing at 20th Century Fox Home Entertainment.
Weinstock will begin his tenure on February 25.
Read original story Marc Weinstock Named President of Worldwide Marketing and Distribution at Paramount At TheWrap