A family favourite cereal has become a casualty of the war on sugar.
Kellogg’s are set to stop production of Ricicles by next year, in a bid to abide by Government targets aiming to slash the sugar in our food by 20% by 2020.
The recipes of other popular breakfast staples will change too, with the sugar content of Coco Pops cut by 40%.
And Rice Krispies will see a 20% reduction - but it’s Ricicles that will be dumped completely. Kellogg’s said if it reduced the sugar in Ricicles “they would just be Rice Krispies”.
It will launch a new plant-based cereal range called WK Kellogg which includes no added sugar, low sugar, organic and vegan options.