Cadillac is planning to launch a new Tesla-fighting electric model, Reuters reports, as General Motors plans to turn the luxury marque into its EV flagship brand.
The Cadillac-branded vehicle will be the first from GM to ride on the upcoming BEV3 electric platform, which is expected to arrive in 2021.
The architecture should support up to seven models, ranging from a crossover to a seven-seat SUV to a commercial van.
Last year, GM killed off the plug-in Chevrolet Volt and Cadillac CT6 in order to allocate more funds into the EV sector. The extra injection into Cadillac should make the brand a leader for electric technology.
Cadillac is the perfect brand for GM to relegate to electric vehicles, as the cost of electric components can be offset by the already-high prices customers pay for the cars’ luxury.
Whether the upcoming vehicle will take the form of a sedan of an SUV is not yet clear, but a sedan is most likely as Cadillac is more familiar with the body style, and it would make for a better competitor to Tesla’s Model S and Model 3.
Cadillac has also been doing very well in China, with sales rising 17.2 per cent in 2018. An electric vehicle would hopefully bump those numbers up even further.