There is a reason why the Ford F-150 is by far the best-selling vehicle in the US market. Americans value space, power, and road presence, and the EcoSport is lacking in these categories. If you're the type of person who likes to have their engine deliver power right when you asked for it, look elsewhere. Likewise, the involving steering is great for someone who enjoys driving, but a normal commuter might find it tiresome. The EcoSport is an SUV for a very specific buyer – one who needs a compact car with good ground clearance. The EcoSport is a charming SUV that partially delivers on the "sport" side of its name. It just leaves me thinking - how much better is the European Fiesta?