Elon Musk 'may Have Fallen In Love With The Wrong Thing' And It's Hurting Tesla, Bernstein Says

Tesla CEO Elon Musk is so focused on automating electric car manufacturing that it's hurting the company's ability to deliver on its Model 3 production goals, Bernstein said Wednesday.

"When it comes to auto production, Elon may have fallen in love with the wrong thing. He's fallen in love with robots and automation," Max Warburton, European autos analyst at Bernstein, said in a Wednesday report.

"There is a body of academic and practitioner research on" how automation is often contrary to the principles of lean production, Warburton said. "It appears [as] though Tesla has chosen to ignore it.

Or perhaps Tesla is convinced it's out of date, in an age of better sensors and computers. "

Tesla shares fell nearly 7.7 percent Wednesday, off more than 30 percent from its record high hit in September. The stock has tumbled 14.5 percent this week following an investigation into a fatal Tesla crash and Moody's downgrade of the electric car maker's credit rating.

Elon Musk 'may have fallen in love with the wrong thing' and it's hurting Tesla, Bernstein says
Elon Musk Versus the Haters
Elon Musk Can’t Help Himself
Trade, Tariffs and Tesla’s Conference Call: DealBook Briefing
Op-Ed: How Elon Musk’s Neuralink could end up hurting average Americans
Government subsidies helped Elon Musk attain $13.3 billion net worth
Electric car future: Will Elon Musk and Tesla survive the long road ahead?
Mastering the Non-Logical Arts
Elon Musk 'may have fallen in love with the wrong thing' and it's hurting Tesla, Bernstein says