De Tomaso To Get New Car And Logo For Its 60th Anniversary

ITV is keen to show that this isn’t a simple asset grab – it is making a point of expanding De Tomaso’s story. Ryan Berris, De Tomaso General Manager and CMO commented: “Alejandro’s journey was never properly told and we feel his name should be commonly recognized amongst greats such as Enzo Ferrari and Ferruccio Lamborghini. Since the acquisition of De Tomaso we have been secretively working behind the scenes on a world- class revival strategy with the intention to go public with our efforts for the 60th anniversary.”