Cadillac's New Mission: Lead GM's EV Push

Is Cadillac going to take on Tesla, Audi and other luxury automakers planning an electric-vehicle push? Sure looks that way.

General Motors president Mark Reuss confirmed that Cadillac will become the company’s lead EV brand, shifting the emphasis away from Chevrolet.

Automotive News says Cadillac will become GM’s first brand to build a vehicle on the automaker’s next-generation EV platform, called BEV3, expected in 2021. The new platform is a major part of GM’s plans to launch at least 20 EVs by 2023.

GM hasn’t yet said whether that first Cadillac EV will be a sedan, coupe or crossover, nor where it will be built. In 2017, however, the company said BEV3 was flexible enough to underpin everything from compact crossovers to a large seven-passenger luxury sports utility vehicle and a large commercial van.

Ironically, at last year’s Detroit show, then-Cadillac boss Johan de Nysschen said Cadillac would lead GM’s electrification strategy. He left in April. And last November we reported GM’s announcement that it planned to shift its emphasis to pure EVs in the future. “GM now intends to prioritize future vehicle investments in its next-generation battery-electric architectures,” the automaker said then. “As the current vehicle portfolio is optimized, it is expected that more than 75 percent of GM’s global sales volume will come from five vehicle architectures by early next decade.”

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