'Luxury Is Individuality': Bugatti COO On The World's Most Expensive Vehicle

Bugatti has unveiled a stunning, one-off, Chiron-based tribute to the famous Type 57 SC Atlantic at the Geneva Motor Show. La Voiture Noire, meaning "The Black Car," had already sold for a hefty US$12.3 million before the covers were ripped off, making it the most expensive new car of all time.

"La Voiture Noire is a far more than a modern interpretation of Jean Bugatti's Type 57 SC Atlantic. It is a feast of aesthetics," said Stephan Winkelmann, Bugatti President. "The true form of luxury is individuality. 'La Voiture Noire' is now at the cutting edge of automobile production."

La Voiture Noire has an 8-liter engine that produces 1,479 horsepower (1,103 kW) and 1,180 pound-feet (1,600 Nm) of torque from its 16 cylinders. This is the iconic W16 that has been at the heart of Bugatti in recent years, retuned for this special car.

With its sale price of €16.7 (including luxury taxes), La Voiture Noire is the most expensive new car ever sold
With its sale price of €16.7 (including luxury taxes), La Voiture Noire is the most expensive new car ever sold
C.C. Weiss/New Atlas

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